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http://www.accessallareas.net.au/music_news/EkkZVAkuyZZZpfLzMA.php 
Posted on November 26 2008
Acclaimed
Sydney hip-hop collective The Herd have picked up two prestigious
honours at 2008’s annual AIR Awards (Australian Independent Records
Labels Association), being named: ‘Best Independent Artist’ and ‘Best
Independent Hip Hop Artist’ for 2008.
The victory saw The Herd
beat out an impressive field of competitors, including The Waifs,
Ricki-Lee, The Getaway Plan, Lior and Birds Of Tokyo in the
‘Independent Artist’ category, and Muph & Plutonic, Katalyst, Resin
Dogs and A-Love in the hip hop category.
This enormous
achievement follows another recent milestone for The Herd, whose
Elefant Traks label recently celebrated its 10th Anniversary with a
monumental performance. Last Saturday, The Herd – as well as labelmates
including Hermitude, Urthboy, The Tongue, Horrorshow, and Astronomy
Class – took to the stage of Sydney’s The Forum for a landmark one-off
show, celebrating a decade of success for the iconic Australian hip-hop
imprint.
"After celebrating ten years of our label Elefant Traks
over the weekend it was a real buzz to win these awards,” says Elefant
Traks founder and Herd emcee, Tim Levinson (aka. Urthboy). “Strange
things do happen."
The AIR Awards victory and 10th Anniversary
celebration cap off an extraordinary year for the veteran, eight-piece
hip-hop collective. Releasing their fourth album ‘Summerland’ in May,
The Herd have jumped from success to success: debuting at #7 in the
ARIA charts, scoring an Album Packet on Triple J and Album Of The Week
on Sydney’s FBI, having their first single “The King Is Dead” selected
as Channel V’s Ripe Clip Of The Week, and playing to over 13 000
punters on their national ‘Summerland’ tour. In recent months, the
group have been lauded for second single, “2020”, which has had its
Mike Daly directed clip nominated for a J Award in the ‘Best Music
Video’ category. |
(C) 2009 Australian Independent Record Labels Association Ltd (AIR)