About The Awards Held for the first time in late 2006 on a wind swept balcony in
central Sydney, the inaugural AIR Independent Music Awards signaled
the beginning of something new and genuine in the Australian music
industry. Amongst the countless number of awards held each year, the 200
strong crowd knew that they were witnessing something significant, an
event that would grow, and a platform that is a barometer for the
next’s year’s big acts.
Gotye, who won first year’s ‘Best New Independent Artist’ prize
performed one of his first ever live shows at the awards in November
2006; Blue King Brown, who took out the award for ‘Best Performing
Independent Single / EP’, have continued to mark their place at the
forefront of Australia roots music with larger shows and growing
audiences; and Hilltop Hoods, winners of ‘Best Independent Artist’, had an amazing 2007, staking their claims as the kings of
Australian hip–hop.
“It’s a fact that independent recording sector is responsible for
the development of the majority of, and arguably the best quality
music, produced in Australia,” AIR CEO Stuart Watters said.
“These awards are designed to honour the quality and diversity of
music made by Australian people, and supporting a music culture that is
alive and thriving both here at home, and also in an international
context.”
The AIR Awards differ from every other music awards in Australia as
they provide recognition of outstanding achievements by 100% Australian
independent artists - specifically those artists who are released
through an Australian owned independent record label AND also
distributed through an Australian owned distribution company. The pool
of nominees is drawn from the AIR Independent Charts, which are
compiled by AIR and calculate sales rankings of independent releases.
Awards are based on statistics collated by AIR each week via the “AIR Independent Chart”, Australia’s only weekly chart dedicated to
profiling top selling Australian independent artists. The chart
profiles record sales by Australian independent artists and brings
attention to some of the most interesting new music produced in
Australia today. The "AIR Independent Chart" is compiled by AIR from sales rankings
supplied by the Australian Recording Industry Association (ARIA) on a
weekly basis. It differs from the ARIA chart because it focuses 100% on
Australian artists represented by independent labels, giving important
profile to our thriving local music industry. |